Loom Pricing 2026: What Each Plan Actually Costs
Vorec Team · 2026-09-17 · 6 min read
Loom has four tiers and one thing that catches people out: the advanced AI editing features are not on the free plan, and not on Business either. They sit on Business + AI. Some AI is lower down — auto titles are on every tier, and auto CTA starts at Business — but transcript editing, summaries and chapters are the $24 tier.
Everything below was verified on Loom's own pricing page with the billing toggle switched, on 17 September 2026. Plans change; check before you buy.
The Short Version
| Plan | Monthly | Annual | Annual equivalent |
|---|---|---|---|
| Starter | $0 | $0 | Free |
| Business | $18/user/mo | $180/user/yr | $15/user/mo |
| Business + AI | $24/user/mo | $240/user/yr | $20/user/mo |
| Enterprise | Custom | Custom | — |
Annual billing saves up to 17%. Note the annual equivalents — most comparisons quote Loom's monthly rate and a competitor's annual rate, which makes Loom look more expensive than it is.
What Starter Actually Includes — More Than People Expect
This is the part most "Loom alternatives" articles get wrong. The free tier is not a crippled demo:
- Virtual backgrounds, camera frames and Recording Canvas
- Screen-only recording — you are never forced on camera
- Closed captions and transcriptions in 50+ languages
- Auto titles
- 25 videos and 5-minute screen recordings (meetings are listed separately with unlimited length)
A note on where to look: the Starter plan card lists only five "key features" — 25 videos, 5-minute screen recordings, unlimited meeting length, transcriptions in 50+ languages, and comments. The backgrounds, camera frames, Recording Canvas and auto titles above come from Loom's fuller feature comparison rather than the summary card. If you are checking a specific capability, read the comparison table, not the card.
If you have read that Loom cannot do backgrounds, or that it forces a webcam, that is wrong at every tier including free.
The Two Upgrade Triggers
Free to Business ($15–18): editing and length. Business adds trim and stitch, basic waveform editing, up to 4K, and lifts the recording-length and library limits. If your recordings are longer than the free cap or you need to cut mistakes, this is the jump.
Business to Business + AI ($20–24): the AI suite. This tier adds:
- Edit by transcript — delete words, the video cuts
- Filler-word and silence removal
- AI summaries and chapters
- AI-generated descriptions
That last group is what most people mean when they say "Loom's AI features". Budget for $24 monthly, not $18, if that is why you are buying.
Business to Enterprise: SSO. SAML/SSO is Enterprise-only. If your security team requires it, that is a sales conversation regardless of headcount.
What It Costs In Practice
Per user, annual billing:
| Team | Business | Business + AI |
|---|---|---|
| 1 | $180/yr | $240/yr |
| 5 | $900/yr | $1,200/yr |
| 20 | $3,600/yr | $4,800/yr |
| 50 | $9,000/yr | $12,000/yr |
Everyone who records needs a seat. Viewers do not. The common saving is to keep paid seats with the people who actually create, rather than buying the whole company a licence because two teams use it heavily.
Is Loom Worth It?
Yes, if video is how your team communicates asynchronously and many people send recordings. Ubiquity is a real feature — recipients know what a Loom link is, which removes friction on every send.
Reconsider if you only need a handful of polished videos a year. At that volume you are paying a per-seat subscription for occasional use, and a one-off editor may cost less.
Check Starter first. For light internal use the free tier genuinely covers a lot, and plenty of teams upgrade before they needed to.
How It Compares
| Entry paid (annual equivalent) | Notable | |
|---|---|---|
| Loom | $15/user/mo | Ubiquity, AI on the $20 tier |
| Tella | $13/user/mo | Deeper editing, 4K on Pro, custom domain on Premium |
| Vidyard | $59/seat/mo | CRM/MAP integrations on custom-priced Teams |
| Vorec | $9/mo | Narrated video from a silent recording, plus a written article |
Sources: Tella, Vidyard. Formats differ, so this is orientation rather than like-for-like.
Where Vorec Fits
Loom is built around you narrating while you record. That works well for messages.
It is a harder fit for documentation at volume. Forty workflow tutorials means narrating forty times, in a quiet room, and re-recording whenever the interface changes.
Vorec starts from a silent recording instead. Record the workflow with no microphone and the AI detects each click, writes narration matched to what happens on screen, and generates the voiceover. Freeze-sync holds the frame when an explanation needs more time than the recording allows. The same recording also produces a written step-by-step article, and narration can be regenerated in another language without re-recording.
Plans start at $9/month with a free trial of 200 credits; trial exports carry a watermark. It has a multi-track timeline editor with zoom, cursor and caption layers. It does not do team video messaging, which is Loom's job.
Bottom Line
Price against the tier that holds your feature. Async messaging with light editing: Business at $15/user/month annually. Transcript editing, summaries and chapters: Business + AI at $20. SSO: Enterprise.
And compare on matched billing cycles. Loom quoted monthly against a rival quoted annually is the most common distortion in this category.
Related: our Loom alternatives roundup, Loom vs Tella and Loom vs Vidyard.
Documentation rather than messaging? Upload one silent screen recording to Vorec and get a narrated tutorial plus a written guide. Start free with 200 credits.