Wistia Pricing 2026: Free, Business, Signals Explained
Vorec Team · 2026-10-02 · About 9 min read
Wistia has a free plan, and its paid video platform starts at $99 a month, or $79 a month billed annually, for the Business plan. Business + Signals, which adds marketing-automation features, is $412 a month or $329 billed annually. Enterprise is custom-priced. On the current plans, capacity is measured in storage, not in a count of videos.
Those headline numbers may leave out additional costs: extra seats, storage blocks and bandwidth. This guide walks through each one, using only what Wistia's pricing page and help center showed when we read them.
Verified 2 October 2026 from Wistia's public pricing page, its webinar pricing page and three help-center articles, in a signed-out browser, with no checkout. Prices display in `$`. The pages don't state the currency code or tax treatment. Wistia says plans bought after 17 March 2026 are on its new lineup, so older guides that quote media-count limits describe legacy plans.
Wistia plans at a glance
| Plan | Monthly billing | Annual billing (per month) | Storage | Users | Bandwidth per month | Wistia branding |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | 25 GB maximum | 1 | 200 GB | Included |
| Business | $99 | $79 | 250 GB+ | 3+ | 1 TB | Can be removed |
| Business + Signals | $412 | $329 | 250 GB+ | 3+ | 1 TB | Can be removed |
| Enterprise | Custom | Custom | 1 TB+ | Custom | 2 TB | Can be removed |
The page labels annual billing "Save 20%". Business and Business + Signals both offer a free trial with "No credit card required". The platform plan cards don't state how long the trial lasts.
What each plan includes
Free: $0
The Free plan covers creating, hosting and sharing videos. Wistia's card lists 25 GB of storage maximum, 1 user only, basic video analytics, and Wistia branding included. According to Wistia's storage help article, Free plans can't buy extra storage and can't go past the included 25 GB.
The comparison table marks these as included on every plan, Free included: the virtual recording studio, agentic and transcript-based editing, AI highlights and social clips, a customizable ad-free player, and private sharing with password protection.
Business: $99 a month or $79 billed annually
Business is the plan Wistia's own FAQ recommends: "Most teams start on Business." On top of Free, it adds:
- 250 GB+ storage and 3+ users
- Removal of Wistia branding
- Collections, channels and playlists
- CTAs and forms
- Advanced analytics, including heatmaps and engagement graphs, A/B testing and CSV export
- Live chat support
Dubbing and AI audio descriptions are a paid add-on on Business. The page doesn't list a price for the add-on.
Business + Signals: $412 a month or $329 billed annually
This plan adds Wistia's Automation Suite: marketing-automation integrations (the card links HubSpot, Adobe Marketo Engage, Salesforce Pardot, ActiveCampaign, Oracle Eloqua and Klaviyo), video engagement data on contact records, automated lead scoring, audience segmentation, triggered email nurtures, sales alerts, and pipeline and revenue attribution. Storage, seats and bandwidth match Business. Dubbing stays an add-on.
Enterprise: custom
Enterprise starts at 1 TB of storage and 2 TB of bandwidth, with custom users. It adds Signals, team accounts, SSO, video playback protection and a dedicated customer success manager. Dubbing and AI audio descriptions are included. Pricing goes through sales.
Monthly vs annual billing: worked totals
These totals are our arithmetic from the displayed prices. Wistia doesn't quote yearly totals on the page, and we didn't verify any checkout.
| Plan | 12 × monthly price | 12 × annual monthly price | Difference per year |
|---|---|---|---|
| Business | $1,188 | $948 | $240 |
| Business + Signals | $4,944 | $3,948 | $996 |
So annual billing on Business saves $240 a year, about 20%, which matches the page's "Save 20%" label.
Extra seats: two different prices
Business includes 3 users. Beyond that, Wistia's own pages disagree on the price of an extra seat:
- The pricing page comparison table lists $25 per additional user, and the FAQ says you can add seats "at $25 each". This figure appears even with Monthly selected.
- The help article on purchasing additional users says $25 per month on an annual plan, $31.25 per month on a monthly plan, or a custom price.
We're reporting both, because we can't tell from the public pages which one checkout applies. Confirm with Wistia before budgeting on monthly billing.
Viewer-role users are free and don't count toward your seat limit. Owner, Manager, Standard and Limited roles do count.
Worked example, a 5-person team on Business (our arithmetic): 3 included seats plus 2 extra seats.
| Billing | Calculation | Total |
|---|---|---|
| Annual | ($79 + 2 × $25) × 12 | $1,548 a year |
| Monthly, using the help article's $31.25 | $99 + 2 × $31.25 | $161.50 a month |
| Monthly, using the pricing page's $25 | $99 + 2 × $25 | $149 a month |
Storage: what counts and what an overage costs
Wistia's storage help article explains the rules:
- Everything counts. Uploaded files (video, audio, documents, images), recordings, videos made in Wistia, and archived media all count toward storage. Archiving a video does not free up space.
- Storage is measured once a month, on your billing date, even on annual plans. If you go over mid-month and delete files before that date, you aren't charged.
- Paid plans don't block you at the limit. If you go over, Wistia automatically adds the next storage block that covers it, for that billing cycle. Prepaid blocks work the same way: exceed one and you're charged for another.
| Storage block | Monthly billing | Annual billing (per month) |
|---|---|---|
| 100 GB | $15.00 | $12.00 |
| 250 GB | $31.25 | $25.00 |
| 1 TB | $93.75 | $75.00 |
Wistia's own example: if you've used your included storage and add another 50 GB, the added block is 100 GB. Add 125 GB and you pay for the 250 GB block.
Bandwidth
Business includes 1 TB of bandwidth a month, Free 200 GB and Enterprise 2 TB. Wistia's bandwidth help article lists extra Business bandwidth as monthly subscriptions added on top of what's included: 1 TB for $150, 2 TB for $280, 3 TB for $390 a month. Enterprise bandwidth is priced separately.
The same article says player loads, thumbnails, internal plays and downloads can all use bandwidth. We couldn't find a per-gigabyte overage rate on the public pages, so we're not quoting one.
Wistia Webinars is priced separately
Webinars are a separate product with their own pricing page:
| Plan | Monthly | Annual (per month) | Attendees per event | Length per event | Presenters |
|---|---|---|---|---|---|
| Webinars | $537 | $429 | 500 | 1.5 hours | Up to 9 |
| Webinars Plus | $1,037 | $829 | 1,000 | 3 hours | Up to 9 |
| Larger | Contact sales | Contact sales | Custom | Custom | Not stated |
Both webinar plans include Business features, and the comparison includes the Automation Suite. Billed annually, they come to $5,148 and $9,948 a year (our arithmetic).
A few details worth knowing:
- Overages don't cut off the event. The webinar FAQ says events aren't stopped at the attendee or length limit. Extra usage costs $0.20 per additional attendee and $2 per additional minute, billed on the next invoice.
- Webinar branding removal is Plus-only. It's separate from the Business plan's video-player branding removal. On-site webinar embeds, RTMP ingest and social simulcast are also Plus-only.
- The trial is 14 days, with no card, according to the webinar page. Don't assume the same trial length for the platform plans; their cards don't state one.
What the pricing page doesn't tell you
We couldn't establish these from the public pages:
- The trial length for the Business and Business + Signals platform plans
- Which extra-seat price applies on monthly billing ($25 or $31.25)
- The price of the dubbing and AI audio descriptions add-on
- A per-gigabyte bandwidth overage rate
- The currency code and tax treatment
- Checkout totals (we didn't go through checkout)
Is Wistia worth it?
Choose Free to host and share a few videos with one user, if Wistia branding on the player is acceptable and 25 GB is enough.
Choose Business when you need your own branding, playlists, CTAs and forms, and engagement analytics for a small team. Budget for seats past three and for storage blocks once the library grows.
Choose Business + Signals only if video engagement needs to flow into a marketing-automation platform, with lead scoring and attribution. It costs about four times Business.
Talk to sales for Enterprise if you need SSO or playback protection. For large libraries, compare storage-block pricing on Business with a custom Enterprise quote.
Where Vorec fits
Wistia focuses on hosting, marketing and measuring video: branded players, lead capture through CTAs and forms, marketing-automation integrations and viewer analytics. Teams that need those should evaluate Wistia.
Vorec focuses on making narrated screen tutorials and written guides. Vorec records your screen with its own macOS recorder, and an AI agent can drive it for you through the Claude Code plugin. Capture runs locally so you can review the take before anything is uploaded. Vorec then drafts narration matched to the workflow it captured and generates the voiceover, so nothing is spoken into a microphone. In the editor you can add smooth cursor motion, cursor-follow zoom and click-based auto-zoom, and freeze-sync can hold a frame to give an explanation time to finish. The same capture can also produce a written step-by-step guide with annotatable screenshots. You can upload an existing recording instead if you already have one.
For other video-platform pricing, see our breakdowns of Vidyard pricing, Loom pricing and Synthesia pricing.
FAQ
How much does Wistia cost?
Wistia's Free plan is $0. Business is $99 a month, or $79 a month billed annually. Business + Signals is $412 a month, or $329 billed annually. Enterprise is custom. Prices were captured on 2 October 2026.
Does Wistia have a free plan?
Yes. It includes 25 GB of storage (a hard maximum), 1 user, basic analytics and 200 GB of monthly bandwidth. Wistia branding stays on the player.
How much is an extra user on Wistia?
The pricing page says $25 per additional user. Wistia's help center says $25 a month on annual plans and $31.25 a month on monthly plans. Viewer-role users are free.
What happens if I go over my Wistia storage?
On a paid plan, Wistia automatically adds the next storage block for that billing cycle, starting at 100 GB for $15 a month ($12 on annual billing). Storage is measured on your monthly billing date, and archived videos still count. On the Free plan, you can't exceed 25 GB.
Does Wistia still limit the number of videos?
Not on the current plans. Plans bought after 17 March 2026 are limited by storage. Media-count limits apply to legacy plans.
How much does Wistia Webinars cost?
Webinars is $537 a month or $429 billed annually, for up to 500 attendees and 1.5 hours per event. Webinars Plus is $1,037 or $829, for up to 1,000 attendees and 3 hours. Extra attendees cost $0.20 each and extra minutes $2 each.
Want the recording to narrate itself? Record with Vorec, or upload one you already have, and get a narrated tutorial plus a written guide. Start free. 7-day trial, 100 credits, no credit card required. Trial includes up to 3 projects; exports carry a watermark. Paid plans start at $9/month.