Thinkific Pricing 2026: Basic, Start, Grow and Plus
Vorec Team · 2026-10-14 · About 7 min read
Thinkific doesn't have a free plan. Its pricing page says so directly, and offers a 30-day free trial instead. After that you are choosing between three published plans, from $54 to $219 a month on monthly billing, or talking to sales about Thinkific Plus.
We read Thinkific's pricing page in a browser on 14 October 2026, in both billing states, twice each. Every price and limit below comes from that capture. Where we calculated something, we show the arithmetic and say it is ours.
Verified 14 October 2026 from the rendered Thinkific pricing page. Prices are shown with a dollar sign; the page does not label the currency, and we read it without a US billing address, so confirm the figure at checkout. We did not check tax.
Thinkific pricing at a glance
| Plan | Monthly billing | Annual billing (per month, as shown) | Saving shown on annual |
|---|---|---|---|
| Basic | $54/month | $40/month, billed annually | $173 |
| Start | $109/month | $82/month, billed annually | $330 |
| Grow | $219/month | $164/month, billed annually | $660 |
| Thinkific Plus | Talk to sales | Talk to sales | — |
The annual toggle is labelled "Save 25%". Start is badged "Most Popular". Thinkific Plus has no published price.
What annual billing works out to
Thinkific shows annual prices as a monthly figure and a dollar saving, not as an annual total. The rounded monthly figures × 12 don't quite match the stated savings, so we derived the implied annual cost from the monthly price and the saving instead. These are our numbers, not prices Thinkific displays:
| Plan | 12 × monthly price | Minus stated saving | Implied annual cost | ÷ 12 | Saving as % |
|---|---|---|---|---|---|
| Basic | $648 | $173 | $475 | $39.58 | 26.7% |
| Start | $1,308 | $330 | $978 | $81.50 | 25.2% |
| Grow | $2,628 | $660 | $1,968 | $164.00 | 25.1% |
The ÷ 12 column rounds to the $40, $82 and $164 the page shows. This calculation assumes the stated savings are measured against twelve payments at the currently displayed monthly rate; checkout totals remain unverified.
What each plan includes
From the plan cards and the comparison table:
| Basic | Start | Grow | Plus | |
|---|---|---|---|---|
| Published courses | Unlimited | Unlimited | Unlimited | Unlimited |
| Current students | 10,000 | 10,000 | 10,000 | Custom |
| Video bandwidth | 100 GB/month | 200 GB/month | 400 GB/month | Starting at 7,500 GB/month |
| Communities | 1 | 1 | 3 | Unlimited |
| Digital downloads | 5 | Unlimited | Unlimited | Unlimited |
| Coaching / webinars | 5 | Unlimited | Unlimited | Unlimited |
| Administrators | 1 | 2 | 6 | By plan |
| Revenue-sharing partners | Not included | 1 | 3 | Unlimited |
Basic is pitched at experts publishing a first course. It includes unlimited courses with video lessons, quizzes and discussions, one community, up to 5 e-books, workbooks or templates, checkout with order bumps and coupons, abandoned-cart emails, dashboards and a custom domain.
Start adds live cohorts and coaching with Zoom sessions and bookable calendars, completion certificates, graded assignments, bundles, upsells and payment plans, memberships and subscriptions, and an HTML and CSS editor.
Grow adds removal of Thinkific branding, three communities, group orders and B2B seat sales, invoicing, phone and priority chat support, API access and webhooks, and student engagement reports.
Thinkific Plus lists dedicated support, an AI teaching assistant, single sign-on, learning paths and SCORM, CRM integrations such as HubSpot and Salesforce, custom roles and additional administrators, custom analytics dashboards, and "10,000+ user seats included".
A branded mobile app is a separate add-on at $199 a month, and the page says it is included on select Plus plans.
Two limits are easy to miss. "Unlimited courses" is not "unlimited students": every published plan lists 10,000 current students. And video bandwidth is metered monthly, so a course built on long video lessons uses it faster than one built on text and short clips.
Free trial, cancellation and payment fees
Thinkific's FAQ answers "Does Thinkific have a free plan?" with no, and says you can explore the platform with a 30-day free trial, including courses, communities and AI tools. Its FAQ also says that on Basic, Start or Grow you can upgrade, downgrade or cancel at any time, including during the trial. We did not establish whether the trial asks for a card.
Payment processing is a separate cost from the plan. Thinkific's FAQ says:
- Its built-in processor, Thinkific Payments, is priced "in line with other processors like Stripe and Paypal at 2.9%".
- If you use a third-party processor such as Stripe or PayPal instead, an additional third-party payment gateway fee applies, and it "varies per plan type". Standard Stripe and PayPal processing fees still apply.
- Sellers on Thinkific Payments don't pay that third-party gateway fee.
- Fees for other payment methods, such as Apple Pay and Google Pay, vary.
The FAQ links to support articles on third-party gateway fees and on Thinkific Payments countries and transaction fees. We didn't capture the per-plan gateway percentages or any fixed per-transaction component, so read those articles for your country and gateway before comparing totals.
Which plan fits
| You are | Likely plan | Why |
|---|---|---|
| Launching a first course | Basic | Unlimited courses and checkout; 1 admin, 100 GB/month video |
| Selling cohorts, coaching or memberships | Start | Live sessions, certificates, payment plans and subscriptions |
| Selling seats to companies | Grow | Group orders, invoicing, API access and unbranded site |
| Training thousands of employees or needing SSO and SCORM | Plus | Contact sales; SSO, SCORM and custom capacity |
If you are comparing course platforms with corporate LMSs, see our verified pricing for TalentLMS, and for course-authoring tools, Articulate 360 and iSpring Suite. Our video and tutorial tool pricing study puts the wider category side by side.
Where the lesson videos come from
Thinkific hosts and sells the course. The video lessons you upload still have to be made somewhere, and for software courses that usually means screen recordings with a voiceover. If you record silently and narrate afterwards, or re-record whenever the voiceover goes wrong, that production step is usually where the time goes. Our guide on turning recordings into eLearning video content covers the workflow.
Vorec records your screen. It has its own macOS recorder, and an AI agent can drive it for you through the Claude Code plugin, capturing locally for you to review before anything is uploaded. It then drafts narration matched to the workflow it captured and generates the voiceover, so nothing is spoken into a microphone. In the editor you can add smooth cursor motion, cursor-follow zoom and click-based auto-zoom, and freeze-sync can hold a frame to give an explanation time to finish. The same capture can also produce a written step-by-step guide, with annotatable screenshots, and narration regenerates in supported languages on eligible plans, without re-recording. You can upload an existing recording instead if you already have one. You then export the video and upload it as a lesson in your course platform.
Vorec's prices, read from our live plan catalogue on 14 October 2026, are $9, $24 and $59 a month, or $86, $230 and $566 a year. There is a 7-day trial with 100 credits and no credit card required. The trial includes up to 3 projects, and exports carry a watermark. Details are on Vorec pricing.
FAQ
How much does Thinkific cost?
As rendered on 14 October 2026: Basic $54, Start $109 and Grow $219 a month on monthly billing, or $40, $82 and $164 a month billed annually. Thinkific Plus is priced through sales.
Does Thinkific have a free plan?
No. Thinkific's FAQ says there is no free plan and offers a 30-day free trial instead.
How much do you save with annual billing?
The page shows savings of $173 on Basic, $330 on Start and $660 on Grow, under a "Save 25%" label. By our arithmetic that is about 25% to 27% of twelve monthly payments.
How many students can I have on Thinkific?
Basic, Start and Grow each list 10,000 current students. Plus lists custom capacity and 10,000+ user seats.
Does Thinkific charge transaction fees?
Payment processing is charged separately from your plan. Thinkific's FAQ says Thinkific Payments is priced in line with Stripe and PayPal at 2.9%, and that using Stripe or PayPal directly adds a third-party gateway fee that varies by plan. Check Thinkific's support articles for the rates that apply to your gateway and country.
Which Thinkific plan removes Thinkific branding?
Grow lists "Removes Thinkific branding" across your website and products. Plus includes everything in Grow.
Want the recording to narrate itself? Record with Vorec, or upload one you already have, and get a narrated tutorial plus a written guide. Start free. 7-day trial, 100 credits, no credit card required. Trial includes up to 3 projects; exports carry a watermark. Paid plans start at $9/month.